Product data quality for online stores

What is product data quality?

Product data quality means having accurate, complete and consistent information about the item you sell.

Start with the product record, then compare it with the page and feed your customers and sales channels see.

This checklist applies across retail categories. Connection and editing options depend on your store platform.

Six checks for your catalog

Choose one product and work through the checks below. Verify missing facts with your supplier before adding them.

• IdentifiersMatch the brand, model and product identifier to the exact item and variant. Verify any Global Trade Item Number (GTIN) against the supplier record.
• Titles and descriptionsName the product clearly. Include the facts a shopper needs to compare it, such as material, capacity, dimensions or compatibility.
• VariantsKeep size, colour, pack size, price and availability consistent for each variant. Check that the selected variant matches its image.
• Category attributesUse the fields relevant to that product. Check specifications, ingredients or sizing against an authoritative product record.
• Images and alternative textShow the correct product and variant. Write useful image descriptions. Alternative text should describe what the image shows.
• Price, stock and shippingCheck the live product page against your product feed. Confirm current price, availability and delivery information for the relevant market.

0 of 6 checks reviewed

What better product data looks like

These examples pair deliberately incomplete records with facts from manufacturer pages. They are educational examples, not customer results or automated OptAEO fixes.

Apply the same checks to other categories

For fashion, check material, fit and sizing. For beauty, check the shade, quantity and ingredient record. For furniture, check dimensions and materials.

Use the manufacturer’s information for the exact product. A missing fact is a reason to investigate, not an invitation to invent one.

Verify the change, not just the wording

1. Save the source you used and confirm the product model or variant matches.
2. Review the proposed change. Keep unsupported facts out of the product record.
3. Check the saved product page and relevant feed after updating the information.
4. Recheck the product when its specification, price, availability or shipping details change.

For Shopify-specific delivery checks, read the shipping-readiness guide.

Start with the issues in your store

Run an OptAEO scan, review the issues it identifies and inspect suggested fixes. Check each change against your source information.

Use the OptAEO help centre for product instructions and the platform pages for connection details.

The AEO scoring guide explains OptAEO’s readiness score. It is not a guarantee of a search position or an AI recommendation.